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November 30, 2024
 

Elevating Commercial Real Estate Marketing with Drone Photography: An Asset for Western Idaho

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In the bustling world of commercial real estate, standing out from the competition is more crucial than ever. This is especially true in western Idaho, where the market has been experiencing significant growth and attracting investors from across the country. As a commercial real estate agent in this dynamic region, you're constantly seeking innovative ways to showcase your properties and catch the eye of potential buyers or tenants. Enter drone photography and videography – a cutting-edge tool that's revolutionizing the way we market commercial properties.

At Boise Aerial Drone Photography, we frequently do photo shoots and take videos for commercial real estate purposes. We've seen the difference that our services provide for our clients time and time again. (Check out our gallery for examples of our work.)

The Competitive Landscape of Western Idaho's Commercial Real Estate

Western Idaho, particularly the Boise metropolitan area, has been experiencing a boom in commercial real estate over the past several years. With its growing population, strong economy, and high quality of life, the region has become a magnet for businesses looking to expand or relocate. This influx of interest has led to a highly competitive market where standing out is both challenging and essential.

In this competitive environment, commercial real estate agents employ a variety of marketing tools to showcase their properties, including:
 
  • Professional photography and videography
  • Virtual tours and 3D walkthroughs
  • Detailed property websites
  • Social media marketing
  • Email campaigns
  • Print materials (brochures, flyers, etc.)
  • Networking events and property showings

While all these tools play a crucial role in a comprehensive marketing strategy, there's one relatively new addition that's making waves in the industry: drone photography and videography.


The Drone Advantage: Giving Commercial Real Estate Agents an Edge
Drone technology has opened up a whole new perspective in real estate marketing – quite literally. By incorporating aerial photography and videography into your marketing arsenal, you can give potential clients a unique and compelling view of your properties that traditional ground-based imagery simply can't match.

Here's how drone photography and videography can give you a leg up in the competitive western Idaho market.

 

  • Showcase the property in its entirety: Aerial shots allow you to capture the full scope of a property, including its size, layout, and relationship to the surrounding area.

 

  • Highlight location and accessibility: Drone footage can effectively demonstrate a property's proximity to major roads, amenities, and other points of interest.

 

  • Demonstrate potential: For undeveloped land or properties undergoing renovation, aerial imagery can help potential buyers visualize the property's future potential.

 

  • Create a wow factor: High-quality aerial video and photography can create a lasting impression, making your listings more memorable.

 

  • Stay ahead of the competition: By adopting this technology, you position yourself as an innovative, forward-thinking agent who uses cutting-edge tools to serve clients better.

 

Drone vs. Handheld: The Superior Choice for Commercial Real Estate Photography

While traditional handheld camera photography remains valuable, professional drone photography and videography offer several distinct advantages.

 

  • Perspective: Drones can capture unique angles and vantage points that are impossible to achieve with ground-based photography. This bird's-eye view provides a comprehensive understanding of the property and its surroundings

 

  • Scale: For large commercial properties, drone photography excels at conveying the true scale and scope of the site. This is particularly valuable for industrial properties, large retail centers, or expansive land parcels

 

  • Context: Aerial shots can showcase a property's location in relation to its surroundings–nearby amenities, transportation links, and the overall neighborhood

 

  • Flexibility: Drones can easily navigate around obstacles and capture shots from various heights and angles, providing a diverse range of visuals for marketing materials

 

  • Efficiency: Drone photography can cover large areas quickly, saving time during photo shoots and potentially reducing costs.

 

  • Wow Factor: The unique perspectives offered by drone footage can create a lasting impression on potential buyers or tenants, helping your listings stand out in a crowded market.

 

  • Versatility: Drones can capture both still images and video footage, providing a wealth of visual content for various marketing channels.

 

The ROI of Drone Photography in Commercial Real Estate Marketing
Investing in drone photography and videography for your commercial real estate listings is not just about keeping up with the latest trends; it's a strategic decision that can yield significant returns. Here's why Boise Aerial Drone Photography believes it's worth the investment:

 

  • Increased Engagement: Properties marketed with aerial imagery tend to receive more views and engagement online. This increased visibility can lead to more inquiries and potential sales.

 

  • Faster Sales: The comprehensive view provided by drone footage can help potential buyers make decisions more quickly, potentially reducing the time a property spends on the market.

 

  • Higher Perceived Value: High-quality aerial imagery can enhance the perceived value of a property, which can lead to higher sale prices or rental rates.

 

  • Competitive Advantage: In a market where many agents are still relying solely on traditional photography, offering drone imagery can set you apart and attract more clients.

 

  • Versatile Marketing Material: Drone footage can be used across various marketing channels – from property websites and social media to virtual tours and presentation materials.

 

  • Cost-Effective: While there is an upfront cost, the potential for faster sales and higher property values often results in a positive return on investment.

 

  • Client Satisfaction: Offering drone photography as part of your services demonstrates your commitment to using the best tools available, which can lead to higher client satisfaction and more referrals.

 

And, to ensure that your investment pays off, take care which business you hire for drone photography services.
 

The Process: Arranging Drone Photography for Your Commercial Real Estate Listings

Now that you understand the value of drone photography in commercial real estate marketing, you might be wondering how to get started. Here's a step-by-step example of the drone photography process that you can follow for your listings.

1. Call Boise Aerial Drone Photography: This is the crucial first step. Our team of experienced professionals is ready to discuss your needs and plan the perfect shoot for your property.

2. Property Assessment: We'll work with you to understand the key features of the property that need to be highlighted. This might include the building itself, parking areas, nearby amenities, or surrounding landscapes.

3.Planning the Shoot: Based on the property assessment, we'll develop a shot list and flight plan to ensure we capture all the necessary angles and perspectives.

4. Obtaining Permissions: If required, we'll help navigate any necessary permissions or regulations for drone flights in the area.

5. Weather Check: We'll schedule the shoot for a day with optimal weather conditions to ensure the best possible footage.

6. The Shoot: Our skilled drone pilots will execute the flight plan, capturing high-quality aerial photographs and video footage of your property.

7. Post-Processing: After the shoot, our team will carefully edit and enhance the images and video to ensure they showcase your property in the best possible light.

8. Delivery: We'll provide you with a collection of stunning aerial photographs and video footage, ready to be incorporated into your marketing materials.

9. Integration: Our team can also assist you in integrating the drone footage into your existing marketing strategy, ensuring you make the most of this powerful tool.

By partnering with Boise Aerial Drone Photography, you're not just getting stunning aerial imagery – you're investing in a powerful marketing tool that can elevate your commercial real estate listings above the competition.

In the competitive world of western Idaho's commercial real estate market, drone photography and videography offer a unique opportunity to showcase your properties in all their glory. By providing potential buyers or tenants with a comprehensive, bird's-eye view of your listings, you're not just selling a property; you're selling a vision.

Ready to take your commercial real estate marketing to new heights? Contact Boise Aerial Drone Photography today by calling (208) 912-2963 and discover how our services can help you stand out in the bustling western Idaho market. Let's work together to capture the full potential of your properties and soar above the competition!